A furniture showroom features the furniture you are selling in a way that's easy for a customer to picture the furniture set up in their home. Setting up a showroom may seem a bit overwhelming but here are some tips that will give you an upper hand.
Consider the Street View
If your showroom has a window, it's important to keep in mind how it's going to look from the street. You want passersby who see it to be compelled to come inside. Having bold eye-catching pieces is a good idea to spark people's interest.
Keep People Interested
When you have a showroom set up, you want people to peruse it to see all that you have to offer. Traditionally it's common to have furniture sets displayed together so people can see how things such as a matching couch and armchair will look together. These types of rooms are very common and will evoke a time-honored feeling.
On the other hand, though it's customary to have matching sets in a room together, consider mixing it up. Nowadays some of the most interesting homes aren't super matchy and customers want to see that reflected in stores. Mix things up and keep the display unexpected but still cohesive. Having an interesting blend of items will keep people intrigued.
Have a Center of Attention
In a room display, have a focal point that draws attention. Something like a colorful accent wingback chair or an intricately patterned area rug make good stand-out elements. Having a center of attention will be what draws someone to a particular showroom and then the other items will be what keeps them there.
Make the Room Inviting
When setting up a showroom, consider all the senses of your customer. People like to feel immersed in a setting. Have music playing that matches the feeling of the room. Pump in smells that trigger emotional responses such as warm cookies. With items that encourage interaction such as blankets and books, utilize interesting textures to create more engagement. When people use all of their senses, they are more connected and that will result in more sales.
One crucial, yet often overlooked element of designing a showroom is accessibility. Customers need to be comfortable and imagine how they would interact with these items in their homes. Consider how those with mobility aids such as wheelchairs and walkers will be able to move throughout the space.
Display Pricing Thoughtfully
The prices of items should be presented in a way that is easy to find but not obtrusive to the display. You can let customers know that the prices will be on the backs of items, or you can have a paper listing the prices on a table in the room.
Furniture showrooms are all about making the customer feel comfortable. When you're able to create a fun experience for people, they will be more likely to make purchases. With these tips, you're well on your way to creating a profitable furniture showroom.
For more furniture showroom tips, reach out to local furniture stores.Share